RPL and Tinkoff Bank officially announced cooperation. League showed a new trophy
It’s not news at all that Tinkoff Bank is the new title sponsor of the Russian championship. This was known a month ago, but now everything is officially issued. Tinkoff RPL is the new name for the Russian Championship. Important details of the agreement between the league and the new sponsor appeared. Such:
Pryadkin said that the transaction amount was not 300 million rubles (the real figure was not given). The initiator of the first meeting with the bank was RFU President Alexander Dyukov. The first contacts between the parties are the summer of 2019 (before the start of the season). By 2020, the details of the agreement were reached.
The contract between the parties involves a third party – Gazprom Media. The appearance of Tinkoff Bank as a strong sponsor is important for the RPL, because the league has chosen a direction to reduce government funding.
Tinkoff Bank considers RPL fans to be an active and solvent audience. On the part of the bank, they promise that new fans will be attracted to the stands. Sale of sports tickets for Tinkoff Bank customers will be with an increased cashback.
In parallel with the official presentation of the title sponsor, the league showed a new trophy and told the story of its creation.